Video case: Budding Biz – David Wernick video interview with Ralph Gazitua

This video is an interview that examines the founding and growth of WTDC, a leading Miami-based logistics infrastructure company founded by the Gazitua family in the 1970s. WTDC President and CEO Ralph Gazitua explains how and why his family started the company, the various challenges his company has faced over time and how he has adapted his business model to meet the demands of the marketplace. The 15 minute video includes a tour of WTDC’s warehouse and a brief interview with WTDC’s marketing manager.


1.Watch the 15 minute video, available at the links below. Note that the video is in two parts. You must watch both parts:

Part 1:

Part 2:

2.After watching the video, answer the following two questions:

a.Identify at least three specific terms from the chapters/notes that Mr. Gazitua mentioned in the video. In your own words, briefly explain what each term means.

b.Assume that Mr. Gazitua needs to reengineer the firm again. His main goal is to attract more foreign clients and to provide assistance to these clients as they try to enter the US market. He has hired you as a management consultant to give him some guidance. Based on what you have learned from the textbook, what would you advise Mr. Gazitua to do?

3.Submission Instructions:

a.Answer the case in a Word doc. The paper must be turned in as a Word doc attachment in the Video Case Analysis Dropbox link in Blackboard.

b.Answer all questions using complete sentences. Points will be deducted for using a bulleted/numbered list format. NO BULLETS!!!

c.Please number the question you are answering. Include your name, Panther ID, and the case title on the title page of your paper.

d.The paper should be approximately 500 words (total) excluding the title page and questions. The paper must be double-spaced, using a regular-sized font (e.g. Times New Roman, 12-point).
Added on 07.04.2016 23:22
here is the pdf link to the book
main chapters that we went over were chapters 2,3,5,7,8,10

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