Virtual Reality (VR) technology seems to be growing in various applications, from marketing research and promotion, to consumer products, such as Samsungs VR set for smartphones.
However, is it just a fad, or will VR earn a prominent place in marketing applications and consumer electronics?
Conduct a research on VR technology, the predominant firms behind its development and applications. Conduct research on the top-3 i(or more, if you wish) deal market segments for VR products and/or software applications.
If you were hired by Apple to conduct a marketing study on the feasibility of an Apple VR attachment for iPhone and iPads, how would you conduct the study? What would your Problem/Opportunity Statement be? What Research Questions would you try to answer? Consullt our last lectures to help writing your answer. The answer must be analytical and thorough.
Font 12, Double-Spaced
Minimum of 5 References Required
Approximately 3-5 pages (not counting references or title page)
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