What advice would you give a new wine producer setting up in India who also has ambitions to grow into a medium sized producer and aggressively export their products?

Step 1
Read the Case Study – the International Wine Industry

Step 2
View video Olivier Grataloup Interview Languedoc wine industry
https://drive.google.com/file/d/0B_I4tTw0o43OaVNVY3Y4R0xfelU/view?usp=sharing

Step 3 : Answer the question
What advice would you give a new wine producer setting up in India who also has ambitions to grow into a medium sized producer and aggressively export their products?

Assignment General Rules
– Don’t describe the frame works
-Overlay the case material onto the framework
-Use graphs and diagrams ( i.e trend analysis )

Assignment Structure
A) Executive Summary – 200 Words

B) Introduction – 200 Words

C) Company/Market Analysis – 1300 words

C.1) Macro environment Analysis
-ESTEMPLE analysis

C.2) Industry Level Analysis
-Porter’s 5 Forces

C.3) Competitive Advantage Analysis
-Resource Based View (VRIN)

C.4) Corporate Strategy–High Level Framework
-Ansoff’s Diversification Matrix
-Porters Generic Global Strategies
-Prahalad & Doz (Global Strategies : tension between standardisation and customisation)

D) Analysis Conclusion – 500 Words
-What strategic options does the company have? (use SO from a SWOT Analysis)
-What actions are needed?
-Recommendations (these should be related to the application of frameworks and analysis).