What are the four P’s of marketing? Explain

1. What are the four P’s of marketing? Provide an example of how each can be applied in franchised merchandise retailing and in franchised service retailing.
2. Read “Disneyland: Successes and Failures, One After Another,” in your text and discuss the reasons for Disney’s profits in Tokyo and their losses in Paris. Do you think that Disney can appeal to countries that don’t have much knowledge of American culture?

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