What are the structures, boundaries, rules and norms associated with consumers being members of your consumption community of focus?Discuss

• Company Name: Fernwood Fitness

Fernwood Fitness is a female fitness in Australia.

• Report Questions:

What are the structures, boundaries, rules and norms associated with consumers being members of your consumption community of focus? For example if consumers are members of consumption community surrounding a sport – what are the common values, rituals and traditions, and structures guiding how members of the community interact with each other and with the brand, product, or service?

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