you may wish to focus on any one (or all) of the following questions:
1. What do you think of Reebok’s strategy overall? Has it worked?
2. Has this strategy helped Reebok compete against Nike or Adidas? Why or why not?
3. Are there other types of music, or other types of clothing/apparel/fashion products, that could use the type of creative synergy attempted between Reebok and Hip Hop in this case? Can you give examples?
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