What happened to Japan’s Big Four Automakers in 1985, and then again in 1994-1995? Why did these changes occur? Explain

HBS Case: Japan’s Automakers Face Endaka *

Questions: 

1. What happened to Japan’s Big Four Automakers in 1985, and then again in 1994-1995? Why did these changes occur?

2. Hoe well did the Japanese firms respond to the changes of 1985? What will they have to do differently in 1995?

3. What lessons, if any, can other firms take from the response of Japan’s automakers to endaka?

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