Read and analyze the case of Olympic Rent-A-Car. Be sure to write a summary of the case study. In your analysis, be sure to answer the following:
1. What has Enterprise Rent-a-Car done with its loyalty reward program that requires a response from Olympic?
2. What are the purposes of loyalty reward programs? How do they generally work? What is their relationship with Customer Lifetime Value (CLV)?
3. What are the strengths and weaknesses of Olympic’s loyalty program?
4. What are three characteristics of the rental car business?
5. What are Olympic’s options in responding to the changes in the Enterprise Rent-a-Car loyalty rewards program?
6. How should Olympic Rent-A-Car respond to the change in the Enterprise Rent-a-Car program? Why? Try to use numbers to answer justify your answer.
7. Be sure to write down any questions you have and any vocabulary with which you are unfamiliar.
Please make your writing clear and detailed, not general or vague. When quoting someone use proper citations. Extenuating answers do not express comprehensive view. Be very clear and specific. Make full answers, and describe all your answers on point.
The article will be attached.
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