Prompt: What is the role of branding in today’s marketing communications?
Some question to consider as you address the prompt:
* How does a brand add value to an organization’s communications process?
* What makes a branding initiative/program successful?
* How does an organization’s branding efforts go awry?
* What will be the future of branding?
Task: Submit a response to the discussion prompt on the Blackboard Discussion Board.
Responses must:
* Be at least 300 words in length
* Utilize 2-3 scholarly sources
* Apply concepts to a particular example (i.e. a specific company, personal situation, country, etc.)
* Demonstrate the application of course material
* Conform to professional writing and presentation standards.
Answer
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