Focus on the main item from your Thanksgiving dinner. For many of you, it will be the turkey, but if you do not celebrate Thanksgiving, or celebrate it in non-traditional ways, or are vegetarian or vegan, then the main item from your Thursday, November 26 meal, maybe something entirely different. That’s ok.
Identify the main item of your family’s Thanksgiving (or Nov. 26) meal. If you celebrated Thanksgiving on a different day, then use that day’s meal.
Where did you (or the family purchaser) buy the turkey (or whatever the main meal item was)?
What was the likely distribution channel strategy used by the turkey (or main meal item) producer? Explain and provide reasons for your conclusions.
a) Who has the power in the distribution channel? Explain why. b) Explain what kind of power the most powerful channel member has — again, explain why.
What was the likely distribution intensity strategy used by the turkey (or whatever) producer? Explain and provide reasons for your conclusions.
Added on 30.11.2015 17:25
Focus on the main item from your Thanksgiving dinner. For many of you, it will be the turkey, but if you do not celebrate Thanksgiving, or celebrate it in non-traditional ways, or are vegetarian or vegan, then the main item from your Thursday, November 26 meal, maybe something entirely different. That”s ok.
Identify the main item of your family”s Thanksgiving (or Nov. 26) meal. If you celebrated Thanksgiving on a different day, then use that day”s meal.
Where did you (or the family purchaser) buy the turkey (or whatever the main meal item was)?
What was the likely distribution channel strategy used by the turkey (or main meal item) producer? Explain and provide reasons for your conclusions.
a) Who has the power in the distribution channel? Explain why. b) Explain what kind of power the most powerful channel member has — again, explain why.
What was the likely distribution intensity strategy used by the turkey (or whatever) producer? Explain and provide reasons for your conclusions.
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