What were the keys to success in Amazon’s operations after 1999 that allowed them to become profitable for the first time in the late 2001?Explain

read the case and answer the following question: (just answering the questions, not essay format)
1.What were the keys to success in Amazon’s operations after 1999 that allowed them to become profitable for the first time in the late 2001?

2.Is Amazon doing the right thing for its customers and for the company in Europe?

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