Which of the environmental variables discussed do you believe are most critical or important to the ongoing success of Tide as a brand? Explain

1. First, please read “Textbook.pdf” (link of “Textbook.pdf” for you : https://drive.google.com/open?id=0B7bOawL81rbnX0EzR1g2V2JzT3c&authuser=0)
2. Second, please read “Tide discussion.docx”
3. Which of the environmental variables discussed do you believe are most critical or important to the ongoing success of Tide as a brand? Explain your rationale.
4. Please limit your words in 250 words.

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