Work Package 3 and 4 (Marketing and Financial Plans)

I put here the whole task, however, you need to write !Work Package 3 and 4! (2 pages for each package = 4 pages in total)!!!!!!
The client chose weddings in California!!!
The website with prices modernweddingdjs.com
the key employees will be the DJS
And the files are attachedTeam Project 100 pts. – Marketing Plan (Read Carefully)
You will be assigned to a team to develop a Marketing plan. Your team will also prepare a 10-minute presentation about your marketing plan and organization; everyone in the team will participate in the presentation to the class. The purpose of this project is to give you a hands on experience in the process of developing a marketing plan and working in a team. This project accounts for a significant part of your grade in the class, so you have been allotted several class sessions to work with your team during our regular class time. Plan so that you use the time during class wisely; make sure your teammates attend class. Come to class prepared to work. Bring the appropriate materials so you have something to work with.Of the 100 points available from the project, the team earns 70, with the balance earned by individual effort. Only list the names of the team members on each assignment who have contributed to that particular assignment. Your grade will be effected by your level of contribution to the team project.Use Appendix A: Building an Effective Marketing Plan (p. 48) and the Sample Five Year Marketing Plan for Paradise Kitchens, Inc. (p.50-61) as a framework for your plan. Use these categories as they apply to your project. Everyone will need to include at the minimum the following information: (* indicates required category)
Marketing Project Outline
Executive Summary* – Part of the Final Marketing Plan Project assignment (see instructions on the following page)
Work Package 1:
Company / Organization Description*
Strategic Focus and Plan*: Organization’s mission, goals, core competency and sustainable competitive advantageWork Package 2: In order to complete work package 2 you will need to conduct Market Research
Situation Analysis* (Conduct a SWOT analysis), Industry Analysis*, and
Competitor Analysis* that includes:
Company analysis
Customer analysis
Customer characteristics!!!!!!!!!!!Work Package 3:
Marketing Product Focus strategic plan/focus, and marketing product and objectives that include*:
Target Markets, Points of Difference, and Positioning
Market Program* (marketing mix) including: Product Strategy, Price Strategy, Promotion Strategy, and Place (Distribution) Strategy!!!!!!!!!!Work Package 4:
Financial Data and/or Financial projections, and Projects (this may be more limited depending on the plan)
Organization structure and key employees*
Implementation plan*
Evaluation: Metrics for marketing control* (this may be more limited depending on the plan)Marketing plan assignments (due dates listed in the syllabus schedule):
Work Package 1: Sections #2 & 3 (10pts)
Work Package 2: Sections – #4(15pts)
Work Package 3: Sections – # 5 & 6 (15pts)
Work Package 4: Sections – #7, 8, 9, & 10 (10pts)
Final Marketing Plan: *Executive Summary and presentation (20pts)
Individual Team Reflection Paper (30 points) An individual confidential document from each student, two pages (double-spaced, typed) with your reflections on how the group worked together.1) Analyze your team process and performance, and 2) write about what you learned about yourself and about working in a team.
Total points = 100The more detailed you are, the better it will be for the people implementing the plan. All categories should be at least considered and referred to in the plan for all marketing projects. If you think a particular category does not apply, just mention that in your plan and give the reason why.Executive Summary: You will write your executive summary after you have finished the plan. The executive summary is a synopsis of the most important information, written in a format that is easy to read by business owners, investors, managers, and anyone interested in the plan.Presentation: There will also be giving a presentation of your marketing plan later in the semester. Drafts of the different sections of the plan will be due throughout the rest of the semester. Due dates will be announced.The class will divide into several teams to complete this project. Find a local organization or college club that needs a marketing plan and will allow the class to develop a marketing plan, inform the instructor of the details in order to coordinate between the students and the organization. If you already have a company or product you want to develop a marketing plan for, you can do that alone or as a team. Once you know what you are marketing, then you can begin the mission, strategic plan/focus, and situation analysis. Once you know what you aim to accomplish, then you can develop your plan.