Continue using the two companies you worked with last week. (Coca-Cola & Pepsi)
Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company’s marketing communication channels and tools to achieve desired branding and positioning.
- Which communication channels did each company use?
- Which communication tools did they use in each channel?
- How was it effective or ineffective for each company?
- How did you assess the effectiveness?
Format your paper consistent with APA guidelines
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