Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company’s marketing communication channels and tools to achieve desired branding and positioning.

Communication Channels

Continue using the two companies you worked with last week. (Coca-Cola & Pepsi)

Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company’s marketing communication channels and tools to achieve desired branding and positioning.

  • Which communication channels did each company use?
  • Which communication tools did they use in each channel?
  • How was it effective or ineffective for each company?
  • How did you assess the effectiveness?

Format your paper consistent with APA guidelines

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