The café across the street from your tiny apartment is your haven away from home – great beverages, healthy snacks, free WIFI and an atmosphere that is friendly but not so lively that you can’t focus on your studies. It lacks only one thing: some way to print university assignments and other files when you need hard copies. Your university’s library and computer labs provide printers, but you live three miles from the campus and it is a long walk or an inconvenient bus ride.
Write a letter to the owner of the café encouraging her to set up a printing service to complement the free WIFI. Propose that the service run at break-even prices, just enough to pay for paper, ink cartridges, and the cost of the printer itself. The benefit to the shop would be enticing patrons to spend more time – and therefore more of their coffee and tea money –in the café. You might also mention that you had to take the bus to campus to print this letter, so you bought your afternoon latte somewhere else.
Use AIDA model
A – Attention: making extra profits is not hard anymore. (In this sense)
I – interest: offering printing services (provide information and ideas)
D – Desire: I experienced this in my father’s coffee shop in my home country and it succeeded. (Remove doubts of the proposed idea)
A – Action: my uncle is the authorized distributor of HP printers in Dubai
Flat no. 105
East Midrif Building 3
Street no. 16C
PO Box 25252
United Arab Emirates
November 22, 2015
Name of the owner
PO Box 23579
United Arab Emirates
Dear Mr. Name,
In the beginning I want you to introduce myself in the way of (I am the loyal customer who always sit in the table next to the coffee bar and order espresso iced-shaken with smashed ice, don’t mention my name).
Grab his attention here (making extra profits is not hard anymore). Your friendly environment, delicious beverages and wifi access is what making you café unique.
Provide interest and information here- I am strongly encouraging you to offer printing services to complement the free WIFI you already offering. This will attract businessmen student and teachers in the neighbour to spend more time sitting and ordering more beverages.
Desire here- This was the situation for my father’s coffee shop in my home country and it succeeded. Thus extra profits are guaranteed comparing to the low cost you will pay to offer this service. Moreover, the prices papers and ink cartridges you will be continuously providing are very minimal comparing to the profits you are earning,
Action- my uncle is the authorized distributor of HP printers in Dubai. A special discount of 15% for my special café. Mutual benefit I will be studying in your café instead of going to the university and print my work there.
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