Using the organization or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organization or product in to the selected market.

Your plan needs to cover the following areas

• Market entry- what is the market entry strategy that would be most appropriate for the organization or product in the international market. Justify this selection.

• Marketing mix-adaptation or standardization of each element and what would the specific changes, if any, be

• Suggested organization structure for managing the international operations and justify why this is the most appropriate

• Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation.

You should use recognized strategic international marketing models or frameworks as far as possible to present your information.