Using the organization or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organization or product in to the selected market.
Your plan needs to cover the following areas
• Market entry- what is the market entry strategy that would be most appropriate for the organization or product in the international market. Justify this selection.
• Marketing mix-adaptation or standardization of each element and what would the specific changes, if any, be
• Suggested organization structure for managing the international operations and justify why this is the most appropriate
• Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation.
You should use recognized strategic international marketing models or frameworks as far as possible to present your information.
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