actually i need you to write an essay about ADVERTISING (Branding and advertising, barriers to global advertising: language, culture and regulations, media availability, standard v localised advertising, culture context, pattern advertising /glocal approach, advertising control)and i need you to summarize this topic in 400 words by using specific book: {Marketing Across Cultures 6th ed. by Usunier, J-C. and Lee, J.A. (2012)} also, you NEED to include the following in this essay.
1. Define key concepts and terms clearly
2. Identify and explain key issues or factors
3. Develop your argument – logical and balanced 4. Apply concepts, theory or models whenever relevant.
5. Try to be analytical and critical rather than descriptive
6. How to cite reference: “Keegan says …”, no need to give details.
7.Don’t forget conclusion (in one or two sentence)
8. Exceptional knowledge, evidence of wide reading, critical reflection
9. Very good understanding, well developed argument, good use ofless
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