This paper will be based on the elements needed to develop an International Marketing Plan. You are the marketing manager for a company that is based in a country of your choice and in the industry of your choice. Upper leadership has tasked you with doing some research into global expansion, since the company would like to start creating a global presence. Your paper is a culmination and summary of the research you have done throughout this course. It will serve as a basic example of the market research done when companies are thinking about entering a new market and will play a big component in developing a global marketing plan. Use the information gathered each week for your discussions as the basis for the paper and add additional information you have found this final week to tie it all together. In your report you need to address the following:
Brief introduction about your company, where it is based, and the industry it is in.
For your selected country:
Present statistics and facts- map, statistics about population, GNP, government, industries, brief history, currency, language, religions, etc.
Discuss the current economic status- type of economy, exchange rates, stage of market development, balance of payments, political risks.
Identify legal issues- trade agreements, unions, restrictions, patents, tariffs, quotas, etc.
Give an overview of culture and how it affects business and marketing within your country.
Determine what is the country exporting and importing, trade barriers, tariffs
Identify the successful brands expanding into or based in your country.
Discuss the current affairs/political risk- issues that might affect future business- wars, disputes, emerging trends, exchange rates, etc.
Determine how marketing and advertising is done- how are brands selling, positioning, segmenting, examples of ads.
Recommendations for companies looking to expand their business into this country.
Advantages and Disadvantages of doing business in this country.
Summarize why you think the country would be a success in this country.
Your paper needs to be at least 1800 words in length, not including title and reference pages, in APA format, and have 4 credible references (no Wikpedia or websites that can be verified, try to use journal articles). The paper is worth 120 points. All papers are to be done in Word and uploaded. Papers written in the comment section will not be accepted.
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