2. Advertising has increasingly become less effective because of increased clutter. How can advertisers use contrast to cut through the clutter?

• Include your name( Eugene Silvas), student number (66805), course number (MKT 230), course title (consumer behavior), unit number (1), on each page of your writing assignment (this is for your protection in case your materials become separated).

• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).

• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).

• Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size

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