Strategic Management: Mission, Vision and Stakeholders

To review the Strategic management: mission, vision and stakeholders, my primary research was accorded through observation at one of the Starbucks stores; it is easy to note how successful it has become. Looking at the great achievements it has gained over the years gives one insight to want to know how the company made it to the top as the world’s best coffee house. Secondary sources like books written by authors who have researched on the company show the strategic planning, management and the profits it makes and thus can be used to get enough information about the company. The company anticipates being the world’s greatest brand. This gives the basis of discussion on particularly the Starbucks Company. The multibillion company has its goals, mission and vision.

“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Fellner, 2008). This is the vision of the Starbucks Company and it extraordinarily motivates anyone that works here while we grow. The management in this company gives a higher sense of belonging to its workers, inspiring them to be more proud of themselves. Starbucks company is an international coffee and coffee chain based in Seattle, Washington. The coffee house stands to be the world’s number one coffee house, having its first location opened in 1971 in Seattle, WA where its headquarters are based today. The company has since had 17,900 stores in the United States, 1000 in Canada and over 700 in the United Kingdom serving a diverse variety of persons. The company’s mission statement reads, “To inspire nurture the human spirit –one person, one cup and one neighbor hood at a time” (Bussing-Burks, 2009). This statement relates to principles that the company is following.

Having experienced the amazing fresh frapuccinos and Starbucks petites from their nearest store, it naturally calls for a curious mind to seek information about this world’s greatest coffee house. The unique customer service at the store is much more than every dime you spend while you are there; it has its way of making the world a little better. Every sip takes one back to the romance of high seas and the seafaring tradition of the coffee traders. Starbucks despite not being a franchise is a well thought franchising concept through the business principle it operates. Its good old-fashioned hard work has led it to its success s as a multi billion dollar company. The company is a good example of humble beginnings to a large successful company (Fellner, 2008).

It is only obvious to note the leadership skill in the premise, since the employees all look upon their leaders. People will be quite sensitive to any violation of the set principles in any given environment. The leaders at Starbucks are role models to everyone they get into contact with. The vision and values of the company are in line with its surrounding. The manager personality at the stores has a huge impact on the presentation of the team.

The company’s goal stretches to making the brand the most recognized in the world. This combines the business purpose together with the essence of the business purpose. The mission, vision and goals of the Starbucks are very concise and clear; many companies in the world borrow a leaf from it. One can see a strategic work plan in the team in the different stores distributed all over the world. The competitive nature of its employees is also a boost for its growth and the friendliness is what makes each cup worth taking every time. Starbucks Company has equally gone eco friendly by appointing an ecological committee that has looked for ways to reduce, reprocess and trim down waste as well as contribute to the local community’s environmental efforts (Michielli, 2007).

As Starbucks focuses ahead, one keystone to build on is on the immense support from the people in communities that support the stores that are widely spread in the world for the company’s endurance. The down to earth company strives to make the world a better place and is involved at the front position of global support (Fellner, 2008). The company imports its coffee from a vast majority of countries mostly in Africa; these include Kenya, Burundi, Rwanda, Ethiopia Tanzania, Uganda, Zambia Malawi and Congo. The Company has gone to the extent of creating awareness and donating funds for Aids programs in Africa. It is easy to note that the company is not just purveyors of coffee but aims at doing well for this planet.

References

Bussing-Burks, M. (2009). Starbuck: Guiding Principles and Coffee social Responsibilities. Santa-Barbra, CA: Greenwood publishing group.

Fellener, K. (2008). Wrestling with the Starbucks: Conscience, capital, cappuccino. Newark, NJ: RutgersUniversity press.

Michielli, J. (2007). The Starbucks experience: Five principle of turning ordinary into extraordinary. New York, NY: McGraw-hill Professional.