Analysis of Creativity, Innovation, and Design

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Creativity means generating new ideas and combining them in new ways, with the aim of solving a problem or developing an opportunity. Innovation is a process that converts creative ideas into products, services, processes and systems successfully. Design is the application of creativity and innovation. The design process involves using ideas and opportunities in a creative way thus giving a new meaning to how ordinary things can work (Rickards et al., 2008). Successful businesses have learnt how to use the creativity, design and innovation. Creativity, innovation and design help the business to fulfill its objectives by solving different problems. Businesses use design to differentiate between different products, develop products and services that serve and create a meaningful experience (Lockwood & Walton, 2009). The three practices ensure that the business remains relevant to the market, and they help it to remain competitive. They are used in different processes under different capacities within the organization. Different departments may require the application of the processes than other departments.

Many organizations have realized the importance of using the three practices. Creativity, design and innovation can be used by any type of organization. All organizations need to go through the processes of creativity and innovation constantly. They need to come up with new ideas so that they can become successful. One of the industries, which have used the practices of innovation, creativity and design, is the cell phone market. Since the first cell phones were made, cell phone companies have come up with different ideas, which have made them remain relevant, and have enabled them to compete in the market. Someone generated the idea that people could use cell phones for other functions other than calling each other. The people who came up with the idea decided to add functions such as text messaging in the phones. Since then, more features are added to the cell phones, such that most cell phones today have the same capabilities as computers. Since many cell phone companies have similar products, they have to devise ways of ensuring that they are competitive in the market. People have looked for ways of designing the cell phone so that it offers better and more improved services to the users.

Creativity differs from innovation in that it is an idea that has not yet been developed. Both innovation and design depend on creativity, since neither process can happen without the generation of ideas (Rovira, 2007). Creativity and innovation are intuitive processes. Design, on the other hand, is developed out of conscious decision-making (Stamm, 2008). Design and innovation are different in the sense that innovation refers to the creation of something new. Design, on the other hand, improves the services, systems or products. It involves using the products or services that already exist, and may be in operation. The design process involves knowing what the customer wants and designing the products and services to satisfy these wants. Creativity and innovation do not depend on the customer’s feedback. The processes introduce new products to people, and people may not know that they need the products

Businesses should always strive to come up with new ideas that will affect the market place. This is only possible through creativity, innovation and design. Successful businesses use the three practices in coordination. For businesses to benefit from the three practices, they need to think differently. Some people are more creative than others are but this does not mean that other people should not strive to come up with creative ideas. Creativity can be learnt, and people can learn it in different ways (Stamm, 2008). Design is crucial in any business, as it guarantees that the business has a competitive advantage. Creativity and innovativeness enhance processes through quality. The business remains successful if it continues to use the three practices.

References:

Lockwood, T., & Walton, T. (2009). Corporate creativity: Developing an innovative organization. New York, NY: Skyhorse Publishing Inc.

Rickards, T., Runco, A. M., & Moger, S. (2008). The Routledge companion to creativity. United Kingdom: Taylor & Francis, 2008

Rovira, L. N. (2007). Trends in computer aided innovation. New York, NY: Springer

Stamm, V. B. (2008). Managing innovation, design and creativity. Hoboken, NJ: John Wiley and Sons