Please follow APA format for citations and references as well.
You may use the textbook “Berkowitz, Eric N., Essentials of Health Care Marketing, 3rd ed., 2011, Jones
and Bartlett Publishers.” as 1 reference. If so it should look like this:
Berkowitz, E. N. (2011). Essentials of health care marketing (3rd ed.). Sudbury, MA: Jones & Bartlett Learning
* Please include 2-3 references (APA format).
You have just been named the first-ever marketing director of the Bay Area Regional Accountable Health System. For 15 years you served as the market-ing and strategic planning director at Oakland Alameda Regional Hospital, a 250-bed inpatient facility with a busy emergency department and one out patient primary care satellite. The Board of your new employer has asked you to pro-vide a brief overview of the five major aspects of your first-year marketing plan to the community that will differentiate it, as an ACS, from other hospitals in the Bay Area community. Provide this overview. ( in which you are a newly appointed Marketing Director of an Accountable Care System (ACS)).
I have attached pictures of the chapter conclusion and summary that may help support the paper. If you need any additional information or have questions, please contact me as soon as possible.
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