Week 7 Discussion
“Advertising Media and Integrated Marketing Communications (IMC)” Please respond to the following:
Question.
* From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness
RE: Week 7 Discussion
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Dear Students, the choice of media and measuring the effectiveness of advertising can be a difficult thing. As you’ll discover this week, besides it being prohibitively expensive to be in every advertising medium, it’s not practical or efficient to advertise where your target market isn’t. The chief reason for conducting good segmentation, targeting, and positioning research is to know how to reach your customer. For example, knowing your target market’s interests can help you plan your advertising for that magazine, facebook page or whatever media they are commonly exposed to. The AIDA Model; i.e. attention, interest, desire and action can help you plan the content of your advertising message. of the advertising message and how it aligns with corporate strategy.
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