1- an overall view of your given industry (OTAs) describe OTAs and discuss how they use technology and IT. (one page only)
2- select a company/business as a case study ( please select Price line as a company) www.priceline.com (one page only)
3- incorporate the concepts/issues/changes/challenges faced by Priceline (specific attributes in terms of functional business areas). (one page only).
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