To enable students to exhibit their appreciation of the module material concerning innovation management relevant to global engineering enterprises. Quantitative and qualitative evaluation based largely around a high technology product development covering most aspects of the taught module and inviting discussion and speculation to show awareness. The report is in four parts worth 25% each. Students will be able to demonstrate the following:
Assess competences and product innovation in global
Utilize market research techniques
Prepare forecasts and market projections
Apply planning tools for product innovation
Format is a formal written report including charts/diagrams; calculations (with data; formula; workings and assumptions) and discussion/ comments. Report to be typed using Word in a 12 point font (any Excel based calculations should be copied into tables in the Word file using a minimum 9 point font).
Typical length of report c12 pages* comprising Title Page; Abstract; Parts 1-4. References (essential: see library guide on Harvard Referencing). Additional information is to be placed in Appendices.
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