The purpose of this paper is to define who are senders (source) according to the SMCRE model:•Source: The source is the start of the communication, the person who encodes the message and transmits it to the receiver.For example these are what i found, you may find others as well Senders:Influential individuals Customer service:Branding and relationship Direct sales Consumer products It will highly appreciated if you could be clear just expensive in general who senders are. Why do they specifically choose twitter? Don\’t describe the model or other elements of the model. Be specific and stay focused on only source ( sender).
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