Business

Business

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Business

Among the main competitors facing Traders Joe is Costco and Whole Foods. Compared to Costco, Traders Joe ranks fairly well apart from the fact that Costco possesses with a better warehouse equipped with modern facilities. On the hand, Traders Joe offers its clients low prices on its items. From customer comparisons, many would prefer to shop at Traders Joe for the occasional food stuff, but will normally shop at Costco every once in a while for stocking up on bulk items. Compared to Whole Foods, an established feed behemoth, Traders Joe is gradually proving to be significant competition. When prices are compared, Whole Foods is incapable of competing with Traders Joe with its low pricing on its items, therefore attracting more customers. However, Whole Foods has an advantage over Traders Joe with its large diversity on its items. Traders Joe would need to add more items in their variety list to be in a position to largely compete with Whole Foods.

One of the ways of competing online with Traders Joe’s competitors is by employing maneuvers of online pricing. This approach is a brilliant method of keeping Traders Joe’s clients up to date and attracted by the low prices in their items. Since clients will normally engage in price comparisons, Traders Joe will seemingly attract more customers compared to its competitors who charge a fairly higher price on similar items. The site will be better or be able to compete with other top sites through maintaining a clear understanding of the intended target market, including conducting a research about their tastes and preferences. In any business, the main focus should always focus on meeting the customer’s demands.

In terms of traffic building, Traders Joe aims at competing with other retailers by simultaneously employing strategies on search engine optimization and pay per click, a method that is most effective in this form. This strategy of building traffic will fit into Traders Joe’s plans of competing with its potential threats in the short and long-term. In terms of internet retailing, Traders Joe utilizes the current advancement in technology by posting its details on its proceedings, current prices on its products as well as new introductions into its shopping list. This is achieved through creating the retailers page in websites and popular social sites such as twitter and facebook. Numerous customers engage in activities within social networks, and this is an opportunity for Traders Joe to increase its market pool above its customers.

Traders Joe is more so engaging in developing its presence on the web and as far as the website is concerned, the retailing business has established itself accordingly. Moreover, the company’s website available on the internet as well as an entry in the Wikipedia page revealing all about the retail, a FAQs page, and articles on the company and recommended recipes. However, Traders Joe should endeavor in online conversations with its clients in order to address pressing issues that may not be highlighted in its website sources. On the many customer reviews present in the retail’s website outlets, they mainly include positive views concerning on the food quality, fair pricing on its items, and the positive welcoming presence. Traders Joe has adequately established itself with an appropriate and positive web presence. This means is sufficient to adequately compete with other retailers such as Whole Foods and Costco. Should they expand their web presence to secure and reach more clients, they will be able to increase their market pool significantly.