Business and Technology

The vital ethical issue for individuals representing firms as sales people has become a major point of focus in the field of business. Stiff competition among firms has exposed the field of personal selling and management of sales. Sales people are the representatives of the company (Sandra & Renee, 2009). They are mostly used to advertise or sale new products of a firm. They are accountable for creating a stable relationship between the buyers and the firm. If the sales people are not able to resolve an ethical dilemma, they will ruin and bring down the firm’s reputation (Cavale, 2006). This paper is going to lay out positive and negative encounters I have encountered with sales people along their line of duty.

In my life, I have had one memorable experience encountered with a sales person. The encounter is among the rarest characters which sales people display. The characteristics he posed were not only for a sales person but also for a true friend and professional who was at his line of duty. The questions were high valued and to the point. The acted like a sales person who was loyal to the firm he worked for.

I have had several negative encounters with sales people. One among all the experiences was worse and memorable. The sales person was rude and not respectful. After he had introduced the product he was selling, I told him that I had already purchased another one similar to that. His response to me was brutal and harsh. That was a negative encounter with a sales person. He game a negative image of his firm because he was representing the firm he was working for.

One thing about the positive experience that made me feel good and lead me to purchase the product was the way that sales person displayed himself. He was transparent in the way he addressed me. His questions were friendly and at the same time professional. His appearance in terms of dressing was awesome and appealing to make a buyer purchase the products he was supplying. In response to the negative experience, the sales person was rude and unlawful. The words he used to address me after my response were harsh and brutal. He gave me a tainted image of the firm he was representing. He was destroying the reputation of that firm through spoiling the relationship of the firm and the consumers.

In my daily routine, I view myself as a sales person. The clothes I wear have some writing of variety of company’s product. They are catchy and enticing. They capture individuals who are interested with such products making them interested to purchase them (Mache, 2007). This makes me an indirect sales person.

If a firm is in search of a sales person, the best way to go about it is to look for individuals who have good etiquette. This is because they are a representation of the firm. The pictures they display about the firm will either built or destroy the reputation of a firm (Lytle, 2012). When choosing a sales person, character is a factor which should be considered. Firms should design a uniform code of conduct which will serve all the sales people working for them. The codes will make the sales people look professional by providing them with clothes bearing the firm’s logo and name tags. It will give a transparent image of the sales people.

References

Mache, C. (2007). The Four Kinds Of Sales Persons: How and why they excel. New York: John Wiley and Son.

Lytle, C. (2012). The Accidental Sales Person: How to take control of your sales career. New York: AMACOM Div American Mgmt Assn.

Cavale. M. V. (2006). Sales and Distribution Management: Texts and cases. Noida: Tata McGraw-Hill Education.

Sandraa, M., Renee, W. (2009).The Naked Sales Person: a stripped down approach to selling with confidence. New York: Adams Media