Creating new sales and maintaining organization brand leadership in the market.

Artisan du chocolat
Artisan du chocolat is a small and medium organization that is housed in a block apartment where most of its operations take place. The company employs fifty employees who are under one general manager. The organization is made of departments that are headed by departmental managers who are answerable to the general manager. The most active department is the procurement, sales, production, and quality control department. They are housed in the front part of the block apartment, the organization has an open layout office that allows sharing of resources and equipment.
The organization produces a number of chocolate based products that they sell to the local market and export a number of their selected products to two foreign markets. The organization faces stiff competition from organizations that produces identical chocolate products. The organization however enjoys a larger market share thanks to their swift sales team and marketing efforts locally and in external markets. There is however, the need for continued marketing research and aggressive marketing to beat the increasing competition from entry of new players in the market. Most of the organization products however enjoys great immunity in market due to their superior quality and consumer preference .
RIEZEBOS, R., & KIST, B. Brand management: a theoretical and practical approach. Harlow [u.a.], Financial Times/Prentice-Hall 2004), 33-40.

Four building blocks of brand management
Four building blocks are a major strategy used by marketers to position their products in the market. It is a strategy aimed at creating new sales and maintaining organization brand leadership in the market (RAMPERSAD 2009). Branding activities should be entirely customer based. A brand building block includes;
Organization online image
Organizations are keen to maintaining popularity and good image in the market with the bid of creating new sales and conquering new markets. Organization image can be maintained through effective social media marketing and customers care. Many consumers are currently using social media to share information which can be difficult to manage, it is therefore imperative for brand managers to take advantage of the vast market in the social media huddles.
Brand elevator pitch
Brand elevator pitch refers to the primary impression of an organization brand products, it is therefore important to create an impressive initial appearance.
Brand network
It is also critical to maintain and create resourceful networks that can further propel the image and introduce the brand to more market. It is the brand managers responsibility to focus on the brand product ability to meet the needs of the stakeholders and create product extra value.
Brand resume
A brand former reputation is also important and critical when introducing a new brand since the former brand affiliates market progress will determine how the new brand will be received in the market (ULRICH & SMALLWOOD 2007).
Bibliography
RAMPERSAD, H. K. (2009). Authentic personal branding: a new blueprint for building and aligning a powerful leadership brand. Charlotte, NC, Information Age Pub.
RIEZEBOS, R., & KIST, B. (2004). Brand management: a theoretical and practical approach. Harlow [u.a.], Financial Times/Prentice-Hall.
ULRICH, D., & SMALLWOOD, W. N. (2007). Leadership brand: developing customer-focused leaders to drive performance and build lasting value. Boston, Mass, Harvard Business School Press.