you will be required to critically analyze a news article that reports on a current, marketing- related event that is particularly and directly to the below topics:
1. Marketing Strategy: Components and Purpose
2. Making Informed Marketing Decisions
3. Competitor Analysis
4. Marketing Strategy and Tactics
5. topics related to social responsibility, sustainability, growth of social media and other technologies, etc.
The analysis will mainly focus on how these factors have influenced (i) consumer behavior, and (ii) the design of marketing strategies and tactics.
Here are few things you need to do before starting work on the order:
1. Locate one article that are related to a (recent) marketing event. By marketing event, I mean some recent marketing strategy or tactic that has been implemented by a particular/specific brand. Such events may be (but are not restricted to) related to new product introductions, new advertising campaigns, pricing issues, new promotion strategy, package change, green marketing, cause related marketing, etc. Note that the unit of analysis is a brand/product and not the corporation as a whole.
Articles must be from popular, publicly available, legitimate, unbiased news sources (newspapers, magazines, journals, etc.).
2. send me the article that you have chosen to my get approval.
3. Your analysis must consist of the following:
i. Half to one page summary of the main points
ii. About a page and a half of YOUR opinion and analysis of the issue discussed in the article including critique
iii. Detailed discussion, including about which of the above topics topic (or set of topics) are related to the article, and you must include a detailed explanation of why you think so .
Please label and separate out the issues that you are relating the article to.
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