Academic critique of an appropriate academic article 1000 words
Learning Outcomes
2. Understand the workings and constraints of small businesses.
3. Critique the crucial role of marketing and its strategic and tactical application within small firms.
4. Critically appraise conventional marketing principles when applied to the smaller enterprise.
5. Develop practical skills arising from the learning vehicles used: the interactive presentation and the student authored case study.
Last Completed Projects
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