– Business-level strategies
Describe the company’s business level strategy (cost leadership-low price, product differentiation, focused differentiation-niche market, etc)?
1.5 (a) – Resource Audit:
This could be existing Profits and reserves or future projected profits of product lines or the ability to raise new funds?
This can be production facilities, location, physical assets, plant, machinery, Distribution channels etc?
This can be Goodwill, Brands and Brand value, Intellectual Property?
This can be existing HR capital as well as a need for future HR development, HR retention and strategies, Reward systems?
Any other resource unique to the selected company
Any other resource unique to the selected company?
1.7.2 – S.W.O.T Analysis
Using the SWOT matrix, identify and briefly explain strategic actions the firm can pursue while preparing for an international expansion:
What is your perception of the company’s potential weakness and threats? Will the company face financial constraints, if it were to expand internationally? Does it need a partner to support its internationalization strategy?
Can the company seek to minimize the weaknesses while trying to seek opportunities internationally?
Can the company use its existing strengths to manage the threats identified?
Can the company use its strengths to take advantage of opportunities in new markets? Can an existing strength be leveraged to take advantage of a potentially new segment in a new market?
The future dimension
Using the above matrix, please describe your perceptions of how these factors may change over time. You may also wish to look at the effect of the competitive strategies of future competitors on your SWOT when deciding to enter new markets?
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