ASSESSMENT 1 40% pilot study data collection, analysis and reflective feedback
Word count: 2500 words
Hand-in Date: 12th December 2015
Assessment format: Report (See structure of sections below)
Style: Font 12, 1.5 line spacing, Calibri / Ariel font style.
In preparation for the final survey report produced in May 2016, the first piece of coursework requires you to complete an inventory of the tourism attractions for the Malta Tourism Authority. Destination Management Organisations (DMOs) require primary data collection and analysis for a variety of reasons, whether it be to reinforce and develop new and existing strategies, analysis of promotional success, justification of budget allocation based on completed work, organisational success rates.
Your task is to gather secondary data for the benefit of a sustainable tourism destination from a variety of sources including the competitors in the sun, surf, sand, sea market.
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