Part III Buying Proposal: Due April 14 (Part I- III Print and bring to class)
Create a merchandise assortment for the Fall/Winter 2016-2017 season. (Re-read pgs. 26-27 in textbook). For each category you must choose one classification that you will promote as a best seller in your store and explain why. Your explanation should be based on your trend analysis research and your sales report data.
Determine what styles, colors, and fabrications you will buy. Ex. Navy peacoats for a classic so they will sell in my preppy store.
Explain the reasons for each of your choices. Provide specific information on your choice of styles, costs, and margins (wholesale cost, retail cost and markup %)
Include a timeline for getting merchandise from the vendor or manufacturer on time.
For each item, include a detailed description, and an analysis of how the choice supports your stores concept (mission statement) and sales report. My clients are middle-aged prepsters so they purchase conservative styles in primary color schemes.
Explain the best way to showcase the new merchandise on the sales floor using a planogram. (This is the 2nd planogram) My navy pea coats are in the back and Kelley Green and Pulitzer Pink Peacoats are in the front, remember new merch in the front)
Discuss how you will market the looks to your customer.
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