Malcolm Gladwell presents an interesting theory in his work, The tipping Point, expressing his belief that social behavior can be predictable to the point of following a specific pattern. Gladwell insists that, ideas and products and messages and behaviors spread like viruses do. the tipping point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire. just a single sick can start an epidemic of the flu, so too can a small but orecisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. this widely acclaimed bestseller, in which malcolm gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
for the research paper, you will perform a critical examination of a tipping point phenomenon that you have seen in the united states today (evola). you will first locate a trend (social, political, cultural) that seems to exhibit a tipping point phenomenon.
1- An Intro- whats the tipping point phenomena in your own words and a thesis.
2-First body paragraph should include an explanation and history of your trend
3-Second, third and fourth body paragraphs should include an explanation of why you think this phenomenon meets gladwells three criteria for tipping point phenomenon:
a)contagiousness
b)little causes having big effects
c)not gradual but dramatic change.
4-Fifth body paragraph should include, what is the tipping point of your trend
5-conclusion: sum your essay up and revisit your thesis statement
6- please include a work cited page
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