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Assignment Task: report format (Word Limit: 2,200 words (with 10% plus or minus leeway)
Discuss profitability of a company and its impact on investor performance indicators.
You are required to select two non-financial companies listed on the London Stock Market and obtain the published financial statements for the last four years. The two companies should be within the same industry group and therefore, should be competitors.
All analyses must compare and contrast the profitability for each company over the four year period and compare and contrast the investor performance indicators for each company over the same four year period.
Calculations of a selected number of relevant financial ratios and values must be included; however the main focus of discussion should not be the ratio analysis. It is suggested that a minimum of three profitability ratios and three investor performance ratios be calculated.
Your assessment must contain an Introduction, conclusion and recommendation. The recommendation should indicate which company is better performing from an investors viewpoint over the analysed periods.
Total marks for assignment: 100
Marking Scheme:
What is expected within students answers:
Ability to introduce the report, by including assignment objectives, companies selected and financial statements obtained.
The report should contain Profitability analysis; investor performance indicator analysis; be able to make comparison and contrast profitability and investor performance indicators of the two companies.
Personal learning outcomes shoulddemonstrate the ability to relate theory to the real world.
Arguments should be clearly summed up to reach a conclusion and recommendation.
Clear, professional evidence of wide research should be provided.
Marks awarded
Introduction 10
Profitability analysis of both companies15
Investor performance indicator analysis for both companies15
Comparison and contrast of profitability between the two companies15
Comparison and contrast of investor performance ratios between
the two companies15
Conclusion5
Recommendation5
Content, style, relevance, originality10
Format, referencing, bibliography10
Total marks 100
more explanations
PROFITABILITY
GROSS PROFIT PERCENTAGE
(GROSS PROFIT/SALES) X 100 = ? %
OPERATING PROFIT PERCENTAGE
(OPERATING PROFIT /SALES) X 100 = ?%
RETURN ON CAPITAL EMPLOYED
(OPERATING PROFIT/LONG TERM CAPITAL EMPLOYED) X 100 = ?%
NET ASSET TURNOVER
SALES/ CAPITAL EMPLOYED =
INVESTOR RATIOS
EARNINGS PER SHARE
-PRINTED AT THE BASE OF THE INCOME STATEMENT NO CALCULATION REQUIRED
P/E RATIO = PRICE EARNINGS RATIO = SHARE PRICE / EARNINGS PER SHARE
THESE FIGURES ARE PUBLISHED
DIVIDEND YIELD
DIVIDEND PER SHARE / CURRENT SHARE PRICE =
DIVIDEND COVER
PROFIT AFTER TAX / DIVIDENDS
INDICATES HOW SECURE THE DIVIDEND PAYMENTS IN THE FUTURE MIGHT BE
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