Develop 1-2 paragraphs that describe six (6) key external environmental factors that must be considered when considering a global marketing strategy. Explain briefly why these factors are important.

MKT 113 General Education Critical Task Assignment
Deadline | TBD
Points Possible | 100
ASSIGNMENT GOAL
Your General Education Assignment is a 3-5 page research paper that addresses marketing from a global perspective. The main objective of this assignment is to help you understand the influence of environmental factors on organizations business decisions.
Three General Education Learner Outcomes will be assessed in this assignment: 1.) Knowledge; 2.) Critical and Creative Thinking, and 3.) Communication. The assessment rubric for this assignment is included at the end of this assignment for your review. (The descriptions of the learning outcomes are provided in the assessment rubric below). Your completed assignment will be uploaded as a Chalk and Wire ePortfolio item. Chalk and Wire submission directions will be made available before the assignment deadline. Additional instructions regarding this assignment will be provided by your instructor.

GETTING STARTED
⦁ Review the complete assignment
⦁ Review the content(s) provided below to develop a basic understanding of the case
⦁ Review Chapter 2 (Assessing the External Environment: Section 2.4, p. 28-32 in your required textbook)
⦁ Become familiar with the additional resources (see links below) that can be used to assist in the assignment development process.

Required Readings and Suggested Resources for Assignment
Case link:
http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1704023305?accountid=3783

These are suggested resources to assist with secondary research for this assignment. In addition, the Citing Your Sources Research Guide will help you format your final paper properly in the APA format.
⦁ MKT 113 Research Guide http://libguides.snhu.edu/Introduction_to_Marketing
⦁ Google Like a Librarian Research Guide http://libguides.snhu.edu/google
⦁ Evaluating Websites Research Guide http://libguides.snhu.edu/evaluatingwebsites
⦁ Citing Your Sources Research Guide http://libguides.snhu.edu/citation
Written Assignment INSTRUCTIONS
The sections of your 3-5 page paper (length EXCLUDES Title, References Pages, and Learning Reflection) are as follows: Introduction, Body, Conclusion, Learning Reflection, and References. Each section should be represented by a BOLD ALL CAP heading followed by double-spaced content below each. In-text APA citations must be used appropriately throughout the paper. Complete APA citations of all sources referenced to complete the paper must be included in the reference section at the end of the paper.

Title Page Contents
Include the following content on your Title Page for this assignment.
⦁ Student’s name, instructor’s name, course name, course reference number, SNHU Major, assignment title and due date.

⦁ Image/visual relating to the project topic. Include a full APA citation for you image/visual in your REFERENCE section.

Introduction
Include the following content in your Introduction section for this assignment. The objective for this section is to effectively inform the reader, demonstrate a solid level of analysis of relevant secondary resources, and make a persuasive argument regarding the external factors impacting the client.
⦁ Develop 2-3 paragraphs that summarize the key points on Brasilians Welcome U.S. Fast Food (In text citation)

⦁ Develop 1-2 paragraphs that describe six (6) key external environmental factors that must be considered when considering a global marketing strategy. Explain briefly why these factors are important. (In text citation)
⦁ Develop 1-2 paragraphs that identify two (2) key external environmental factors that indicate Brazil is a strong market for expansion for U.S. fast food companies and other brick and mortar retailers.

Body
Analyze your assigned readings and additional secondary research to compare and contrast domestic and international marketing strategies utilized by the client.
⦁ Develop 1-2 paragraphs that clearly discuss two (2) similarities between (choose one fast food company from case) domestic (United States of America) marketing strategy and its marketing strategy for their stores in Brazil.
⦁ Develop 1-2 paragraphs that clearly discuss two (2) differences between (use one company which should be the same company that is analyzed in the first bullet) domestic (United States of America) marketing strategy and its marketing strategy for their stores in Brazil.
⦁ Use the external factors established in your introduction as the framework for this comparison of domestic and Brazilian marketing strategies. (In text citation)
Conclusion
Based on your knowledge of this case, provide a research-based detailed recommendation for the client.
⦁ Based on your research, develop 1-2 paragraphs that outlines and supports a detailed recommendation to marketing team that could help ensure its success in Brazil in 2015/2016 and beyond.

Learning Reflection
Discuss what you have learned from completing this project.
⦁ Develop one (1) paragraph that identifies and discusses the key items you have learned by completing this project. This is the only part of the assignment where you may use the first or second person (i.e. “I” or “you”).

References
Your completed reference list should include your source information for the title page image, textbook, required readings, and at least three (3) additional relevant sources.
⦁ List all sources cited within your paper using APA guidelines (See Siting Your Sources Research Guide http://libguides.snhu.edu/citation).

How to Submit Your Assignment as a Hard Copy in Class
⦁ Print and staple your completed assignment to submit in class on the stated deadline.

⦁ Ensure you review all submission requirements and directions for this assignment. Assignment not submitted properly by the stated deadline will earn a 0%.

How to Submit Your Assignment to Blackboard
⦁ Include your first initial, last name, course information and title in your file name. An example would like this: alynch_MKT113XXXXX_AE

⦁ Upload your Microsoft Word document to the appropriate assignment link on Blackboard.

How to Submit Your Assignment to Chalk and Wire
⦁ If you have already used Chalk and Wire for another class, please review the “Submit Artifact to NEW Assessment Tab” to upload your assignment by reviewing the information found at this URL | Click or “Copy and Paste” URL into browser to view. https://my.snhu.edu/Offices/ITS/IS/resources/Documents/Submit_Artifact_to_NEW_Assessment_Tab.pdf

⦁ For other Chalk and Wire Resources visit this URL | Click or “Copy and Paste” URL into browser to view. https://my.snhu.edu/Offices/ITS/IS/resources/Pages/ChalkWire.aspx

Grading and Assessment of Your Written Assignment
The “FINAL GRADE CRITERIA” will be used to evaluate your work and determine a final grade for this written assignment. A detailed “Grading Rubric” is attached below and will be discussed in class.

The “GENERAL EDUCATION ASSESSMENT CRITERIA” will be used to assess your benchmark achievement level for each of the three (3) General Education Learning Outcomes assessed in this course. This process helps ensure that each Southern New Hampshire University student demonstrates a benchmark achievement level for all General Education Learning Outcomes being assessed for this course. A detailed “Assessment Rubric” is attached below and will be discussed in class.
ASSIGNMENT GRADE CRITERIA GENERAL EDUCATION
ASSESSMENT CRITERIA
CONTENT
⦁ Knowledge and Understanding of Topic
⦁ Terminology
⦁ Supporting Evidence KNOWLEDGE
Knowledge of Human Cultures and the Physical and Natural World— Global Marketing Perspective
ORGANIZATION
Careful structuring of information in logical pattern
⦁ Introduction
⦁ Supporting paragraphs
⦁ Conclusion CRITICAL AND CREATIVE THINKING
Analysis of Evidence Related to Assignment
WRITING CONVENTIONS
Follows established rules of correct
⦁ Spelling
⦁ Grammar
⦁ Punctuation
⦁ Mechanics
⦁ References/ Documentation where applicable COMMUNICATION
Content Development
PURPOSE
⦁ inform;
⦁ reflect;
⦁ persuade;
OR
⦁ evaluate

GRADING RUBRIC
Written Assignments and Presentations will be graded using the following criteria.
Assignment Directives Limited (1) Basic (2) Competent (3) Accomplished (4) Score of 0. There is no evidence of meeting the criteria.
ORGANIZATION
Careful structuring of information in logical pattern
⦁ Introduction
⦁ Supporting paragraphs
⦁ Conclusion ⦁ Paper is poorly organized
⦁ Limited introduction and/or conclusion that is related to topic and topic
⦁ Body paragraphs do not support topic ⦁ Paper shows some organization
⦁ Introduction and conclusion have limited relationship to topic
⦁ Body paragraphs provide some support ⦁ Paper is generally well organized
⦁ Introduction and conclusion relate to topic
⦁ Body paragraphs support topic ⦁ Paper is exceptionally organized
⦁ Strong introduction and conclusion clearly related to topic.
⦁ Body paragraphs significantly support topic
CONTENT
⦁ Knowledge and Understanding of Topic
⦁ Terminology
⦁ Supporting Evidence
⦁ Topic is unclear.
⦁ Limited or no use of relevant supporting evidence.
⦁ Little or no demonstration of how to effectively engage sources. ⦁ Topic is weak and/or undeveloped.
⦁ Some use of supporting evidence to support topic.
⦁ Sources used but not always appropriate and/or relevant. ⦁ Topic is present and effective.
⦁ Uses evidence adequately to support topic.
⦁ Correctly uses sources when and where appropriate. ⦁ Topic makes a significant claim and is clearly stated.
⦁ Effectively uses substantial and relevant evidence to support topic.
⦁ Effective and judicious use of sources.
WRITING CONVENTIONS
Follows established rules of correct
⦁ Spelling
⦁ Grammar
⦁ Punctuation
⦁ Mechanics
⦁ References/ Documentation where applicable ⦁ Contains 7 or more errors in spelling, punctuation, grammar and mechanics.
⦁ Contains 7 or more appearances of comma splices and/or run on sentences
⦁ Documentation, if needed, missing or full of errors ⦁ Contains 5 to 6 errors in spelling, punctuation, grammar and mechanics
⦁ 5 to 6 comma splices and/or run on/fragmented sentences
⦁ Documentation, if needed, follows incorrect format and/or contains many errors ⦁ Contains 3 to 4 errors in spelling, punctuation, grammar and mechanics
⦁ 3 to 4 comma splices and/or run on/fragmented sentences
⦁ Documentation, if needed, uses appropriate format, but may contain a few errors ⦁ Zero to 2 errors in spelling, punctuation, grammar or mechanics
⦁ Zero to 2 errors in comma splices and run on/fragmented sentences
⦁ Documentation, if needed, follows appropriate format correctly
PURPOSE
⦁ inform;
⦁ reflect;
⦁ persuade;
OR
⦁ evaluate
⦁ Purpose is not clear.
⦁ Demonstrates little understanding of material and/or assignment.
⦁ Inadequately addresses the assignment. ⦁ Purpose is inconsistent OR unsupported.
⦁ Demonstrates limited understanding of material and/or assignment.
⦁ Provides some response to the assignment. ⦁ Purpose is evident but not fully achieved.
⦁ Demonstrates sufficient understanding of material and/or the assignment.
⦁ Effectively addresses the assignment.
⦁ Purpose is clearly conveyed and successfully executed.
⦁ Demonstrates a substantial understanding of material and/or the assignment
⦁ Completely and specifically addresses the assignment.
ASSESSMENT RUBRIC | MKT 113 General Education Assignment
This assignment will be assessed on the following criteria. Data collected for this assignment will be recorded and inputted into Chalk and Wire by your instructor.

0
Not
Evident Benchmark
100
Limited/
Baseline Benchmark
200
Developing Benchmark
300
Competent Benchmark
400
Accomplished/
Capstone
Knowledge of Human Cultures and the Physical and Natural World—

Global Marketing
Perspective Illustrates a basic knowledge of external marketing environmental factors as well as a domestic marketing strategy and a global marketing strategy.

Distinguishes similarities and differences of a domestic marketing strategy and global marketing strategy. Illustrates the complexity of global markets based on key marketing environmental factors.

Fully integrates external marketing environmental factors in a global marketing strategy and provides viable recommendations for sustainable global success.
Analysis of Evidence
CCT 2
Information is taken from primary and/or secondary source(s) without any interpretation/
evaluation.

Information is taken from primary and/or secondary source(s) with some interpretation/evaluation, but not enough to develop a coherent analysis or synthesis. Information is taken from primary and/or secondary source(s) with enough interpretation/ evaluation to develop a coherent analysis or synthesis.

Information is taken from primary and/or secondary source(s) with enough interpretation/evaluation to develop a comprehensive analysis or synthesis.
Content Development
COM 4 Presents simple ideas with basic reasoning and organization and includes modest use of details to explain or support ideas. Presents ideas of some complexity, using adequate reasoning, and offers details to explain and begin to expand ideas. Organization generally supports the development of ideas. Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer’s understanding, and shaping the whole work.