After reading Contagious by Jonah Berger you should have an idea of what kinds of content catches on and is shared. Social media content is very important to brands since it can be easily shared and forwarded. Go to the company website for Copa Vida (http://www.copa-vida.com/),a small independent coffee shop in Pasadena. What kinds on content should this business share on social media? Craft a polished, professional report that would provide a content strategy that would facilitate sharing and word of mouth, Specifically address the following platforms:
Copa Vida coffee tea food life … No wifi Sat-Sun 9am-3pm.
In no more than 5 double spaced pages present an overall content strategy for increasing brand awareness/facilitating trial as well as individual content strategies for each platform.
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