“Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago.

Dr. Phillip Kotler is an internationally recognized leader in the field of Marketing.  Here is part of his official biography from his website, http://www.kotlermarketing.com/phil1.shtml:

“Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as  ‘the world’s foremost expert on the strategic practice of marketing’.”

Watch the following video where Dr. Kotler gives a presentation on Marketing, and successful marketing strategies, at the Chicago Humanities Festival in late 2012.

http://www.youtube.com/watch?v=sR-qL7QdVZQ

DISCUSSION TASK

Pick one of your favorite products and explain its marketing strategy using concepts from Dr. Kotler’s remarks and your reading for this week.  Be certain to discuss market segmentation, target marketing, and creating a brand.

Write your answers in several well-rounded paragraphs, and reply to three of your classmates’ posts.

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