Elaborate on how you would recommend to your chosen company to improve its ethical strategy and policies, and the impact this would have on the company’s reputation, image and credibility.

The number of words should be between 800 and no more than 1200(excluding the cover page, abstract, footnotes, and references,)

Description of the case study:
Many Multinational enterprises (MNEs) have recently incorporated the ethical dimension in their investment and business model and strategy. Ethics in MNEs is gaining ground and becoming increasingly important, and managers have to strike a delicate balance between value maximization and ethics.
You need to choose one of the companies listed below and conduct a case study analysis, critically evaluating how ethically oriented your chosen company is and how it manages the tradeoff between value maximization and ethics.
You need to be very descriptive regarding your chosen company’s ethical strategy and the stakeholders involved in the decision making, providing a range of evidence and examples. Additionally explain why ethics has become important and needed in the company’s business model, include a costs benefits analysis and its impact on the corporate image and perception of the MNE.
Elaborate on how you would recommend to your chosen company to improve its ethical strategy and policies, and the impact this would have on the company’s reputation, image and credibility.

Choose any multinational corporationsfor your case study:
1- McDonalds2- Citigroup3- Apple
4-Daimler5- HP6- Facebook
7- Adidas8- Nestle9- Mattel
10- Sony11-HSBC12-Google
13- Total14- JP Morgan chase15- Volkswagen
16- Phillip Morris17-Microsoft18- Halliburton
19- Monsanto20- Starbucks21-Samsung
22- Exxon Mobile23- Chevron24-Colgate-Palmolive
25- Nike26- BMW27-Pfizer
28-IKEA29- Lehman Brothers30- Siemens
31-Intel32- Wal-Mart33- BHP Billiton
34- Shell35- Toyota36- Allianz
37-Costco38- Johnson& Johnson

Some regional MNEs:
Rasgas, Bavarian Auto Group, SABIC, Arab Bank, Equate, Holcim Lebanon, Dolphin Energy, Maroc Telecom, Zain Bahrain, Sonatrach, Attijariwafa Bank, and PDO.
The recommended layout of your case study is suggested to be as follows:
Cover page
Abstract
Introduction
Analysis
Recommendations
Conclusion
References

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