Project description
Ch. 1 — Strategy (strategy evolves, business model value proposition, profit formula, three tests fit, long-term, performance)
COLLAPSE
To prepare for class, reply to this thread with a sculpted post (concise/short, headings, lists, parentheses, font variety) which includes:
brief chapter summary — convert the \”gist\” of the chapter to your own words — try to condense the chapter into a few pillars/headings — then flesh those out with bullet points and examples
case study — use your newspaper section to summarize an article\’s:
source (article title, publication name, date, author, page)
company/industry/#s ($s, %s, people/locations)
news (what happened? why is this co. in the news? more numbers?)
current chapter concept/page number (use boldface) (which concept applies? which concept is being illustrated?)
smart/expert/confident/\”about-to-graduate from business school\” tone
The book is (Gamble, Thompson, & Peteraf: Essentials of Strategic Management: The Quest for Competitive Advantage, 3rd Edition 2013, McGraw-Hill. ISBN-13: 978-0-07-802928-8)
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