You are to write a report on the strategy of a responsible company chosen by yourself. Your
company should be publically listed and have operations in the UK. To meet these criteria, you
should pick one of the companies listed on the FTSE4Good UK50 index.
You are required to analyse your companys strategy using the 5 Ps framework (Mintzberg,
1987). To conduct the analysis you must carry out original research. Your analysis should take
the form of a critical evaluation and the report should present a clear and convincing argument.
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