Evaluate the potential costs and benefits of firms diversifying geographically across a large number of markets. To what extent is there some trade-off between product/service specialisation and risk-reduction?

* Deadline is 7th December, Monday
* Please use all of the attached lectures and academic papers to develop your arguments in the essay. They are really important for the essay
* Please use the lectures as a reference for structuring/ordering the arguments
Evaluate the potential costs and benefits of firms diversifying geographically across a large number of markets. To what extent is there some trade-off between product/service specialisation and risk-reduction?

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