Evaluating External Organizational Communication

The organization is Progressive Insurance Co. . Evaluate the organization’s external communication efforts. Include in your paper an assessment of the following:Written communication (such as annual reports, brochures, white pages; but not just a review of the company’s website)Visual communication (both graphic and video)Communication platforms (such as websites, customer relations, commercials, etc.)Be sure to fully explain the difference and effects of external and internal communication. Make sure your evaluation also includes an assessment of the overall effectiveness of the organization’s communication efforts. Finally, after analysis of both its external and internal communications, think of two ways the organization could strategically improve its external communication practices.Your well-written paper should meet the following requirements:Be 4-5 pages in length.Include 3-4 outside sources, in addition to properly citing information from the selected organization. The CSU-Global Library is a great place to find these sources.

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