Explain the difference between describing, interpreting and evaluating.

the paper gave to be 2 pages withe 5 paragraphs : Introduction, Description, Interpretation, Evaluation, Conclusion.

Addendum: Analysis Paper II

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General Discussion

The analysis papers, in general, are opportunities for you to demonstrate your familiarity and the

expertise you have gained through engagement of library and internet sources on one subject using

communication concepts. This assignment thus provides an opportunity to show that you know

and can use the theoretical concepts acquired in class while demonstrating information literacy by

both assembling and critically assessing sources of information on the artifact.

To help guide your written responses, please familiarize yourself with the differences between

describing, interpreting and evaluating. This engagement and writing tool will help you in

conceptualizing issues and communicating that conceptualization to others. We will utilize a

particular writing structure–the D.I.E framework.

Writing guidelines1

1) The paper must be two pages in length (no more or less)

2) Your response papers must include precisely 5 paragraphs: introduction, description,

interpretation, evaluation, and conclusion paragraphs (the specific length of each paragraph

is offered in the example below).

3) Your paper must be written in Times New Roman and 12 point font (or Calibri 12 pt)

with 1” margins on ALL sides. A specific example is offered at the end of this syllabus.

4) You are allowed a single quote of no more than fourteen words. The point of this paper

is original writing – not stitching together a bunch of quoted material.

5) Your analysis must include a minimum of five sources, properly cited, of which only

one can be a source we provide in the assignment prompt.

6) Spelling and grammatical mistakes are graded negatively. You should check your paper

several times for spelling and grammatical mistakes before submitting.

The D.I.E. framework

The analysis paper gives you the opportunity to demonstrate ability to utilize communication

concepts. The assignment prompt ask you to first describe a case in purely factual terms, interpret

the case using a concept from our course readings, and, finally, evaluate the case using the same.

Information Literacy

This assignment requires that you search the library and internet for no fewer than five (5) sources

for various types of information on the chosen topic.

• You are allowed to use only one of the sources we provide in the assignment prompt

• You will need to assess this information to demonstrate your information literacy.

1

Note that Guidelines are strict rules (not recommendations). This paper provides an opportunity to practice your

writing and editing skills.

• You will utilize these sources in conjunction with the theories and concept expertise

from class to build and support your thinking about the case prompt you have been

provided. We will discuss specific assessment criteria in class (see syllabus for days

designated for these discussions).

Writing Prompts.

Analysis II: Analyze Risk and Crisis Communication

1) Watch videos, read the stories and collect information2

regarding one of the four

following cases.

Case I: Blackfish and SeaWorld’s ballot stuffing

I. http://www.cnn.com/2013/10/23/opinion/seaworld-blackfish-controversy/

II. http://www.cnn.com/2014/01/03/tech/web/sea-world-blackfish-poll/

Case II: NFL’s Domestic Violence cases and Women’s perspectives

I. http://www.pri.org/stories/2014-09-21/real-lesson-nfls-scandalous-septembersports-fans-have-power

II. http://www.nytimes.com/2014/09/18/sports/football/women-disillusioned-bynfl.html?module=Search&mabReward=relbias%3Ar&_r=1

Case III: Al Jazeera News Staff Resign Over Purported Anti-Syrian Bias

I. https://www.youtube.com/watch?v=-ogNruxwRRQ

Case IV: Malaysia Flight 370

I. http://www.ibtimes.com/disastrous-void-why-mh370-public-response-failed-

1598774

2) Choose one concept from the Risk and Crisis Communication module.

3) In applying the concept, (i) describe the current event, (ii) interpret how the

concept/theory helps us to understand the event, and (iii) evaluate the outcomes or

potential outcomes of the event. Including a paragraph for an introduction and one for

a conclusion, your 5 paragraph paper must be two pages (no longer or shorter).

2

There are many, many more videos and positions. This is just a sample of get started. It is

expected you will find more sources with potentially different positions to describe, interpret,

and evaluate the case.

4) Find five sources to develop and substantiate your own assessment of this case.

Remember to look at a diversity of sources which both challenge and help you discuss

your critique of the artifact.

Few rules about sources:

i. Wikipedia may NOT be used as a source.

ii. Class lecture notes may NOT be used as a source.

iii. Textbook may be used as a source, but it has to be cited properly (please note

each individual article is authored by different authors, your paper should cite

the original author and original publication.)

iv. You may use only one source provided to you in the assignment prompt.

v. It is advised that you research on the topic given, beyond the prompt given here,

and build your case. You DO NOT necessarily have to follow the stand given

in the case prompt. You decide to choose which stand you follow. No stand is

right or wrong, you are evaluated/graded on the clarity and discussion of the

concepts.

vi. All sources have to be cited, both in-text and in bibliography section, in APA

style. Failure to follow proper APA style will be negatively graded.

https://owl.english.purdue.edu/owl/resource/560/01/

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