These documents I upload contain the materials for Case #3: Generational Marketing.
The case study file contains the case description and the resources that you will need to write the case.
The case study submission forms file contains the forms that you will need to use to when completing this case. In addition to the forms, you will need to include a two-page Executive Summary, which is described in the case study description.
A file containing additional sources on the subject of generational marketing.
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