A. Identify a business opportunity for you to engage in as a foreigner in Chile.
This should be foreign direct investment, not trade. This means you create an idea for a firm
in which you establish operations and manage in the foreign country. No joint ventures, no
licensing, no portfolio investment, no franchising, no existing firms are allowed.
B. W rite a 3 paragraph business plan. (You will be guessing on the costs, but I still want
you to go through the exercise to see what is involved.)
1. Discuss the set-up: the name, what you will do, the size?
a. W hat is industry? Product/service?
b. W hat is scope of your business? Size? General set-up costs?
2. Describe the operations to be performed by your firm.
a. Be detailed, cover all operations
b. W hat will be your production numbers and revenue each year?
3. Develop a marketing plan.
a. Target market
b. Price niche
c. Promotion logo, slogan
d. Promotion activities
Describe the firm so that I can picture it. Imagine you are talking to a banker and are asking for a
loan to establish your business.
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