Assignment Tasks
To help IKEA achieve its objectives of delivering value to their target customers and gaining advantage over competitors, develop a concise strategic plan of action for IKEA at the time of the second case IKEA invades America.
Review the case and consider what aspects of IKEAs strategy are already winning, and where you see opportunities to strengthen their strategy. Use the materials and analyses introduced in the lectures, readings and supplemental materials for this course to develop your winning strategic plan.
Your strategic plan should include the following elements:
Section 1: Briefly summarize IKEAs situation, including the firms strategy and its strengths and weaknesses at the time of the case. Be sure to address IKEAs competitive position with respect to their target customers.
Section 2: Generate three feasible strategic options for IKEA.
Section 3: Determine IKEA™s critical priorities (not more than 5) and use them to evaluate your strategic options. Choose and clearly describe a preferred strategy based on this analysis.
Section 4: Describe the top five strategic activities that form the foundation of the strategy you recommend for IKEA. Make sure your selected activities are concrete, measurable actions.
Note: All aspects of this assignment should reflect the time of the case.
Writing Requirements
Incorporate concepts, theories, and terms from the lectures, text and supplemental material.
Adhere to APA Format
Five to seven pages in length
not including abstract (approx 180 words), references, and appendices
Due Date: Due by midnight on Day 5 in the student™s time zone.
Submit in the Folder titled Case Study #2
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|