Impact of emotional effects in advertising and its influence in brand perception and consumer behavior.

Please read the attached instructions CAREFULLY. I have to hand-in the introductory paper (3 full pages) and the whole paper separately, so please indicate the references that you used only for the introduction paper separately. The topic has to do something to communications, any topic can be chosen. The topic that I chose if how emotional effects of advertising influence brand perception and consumer behavior. If you have any other ideas on the research topic for a good thesis, please let me know. It\’s possible to switch the topic around and not go by what I exactly wrote as the topic, as long as it\’s a good topic for a research paper. This paper is based on recent articles if possible, so please use ACADEMIC JOURNAL ARTICLES for research (no books, newspapers, magazines, etc.) . These are also explained in details in the instruction document.

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