Most organizations use some form of controlled (unmediated) communication, even if only in unusual situations. Today’s electronic media make it much simpler, with such tools as e-mail, blogs, or Twitter, for even small organizations to find ways to circumvent traditional media gatekeepers, thus controlling both the content and the delivery timing of their message.
Recall experiences within your own organization or an organization with which you are familiar that required controlled communications, especially to relay pertinent financial information. Think about a particular example or situation to help explain your response to each question and how you would determine the appropriate strategies.
1. What strategies and tactics would you recommend for various audiences in your example?
2. Which tools do you believe would be most effective, in general, in internal communications? Why?
3. Discuss the importance of differentiating between internal and external communications.
4. Why must external communications be treated differently? Why must organizations remain careful, even when distributing internal communications?
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